Katepwa Lake Camp is a Christian youth camp in Saskatchewan’s Qu’Appelle Valley, offering summer and winter experiences that have shaped generations. As the camp approached its 75th anniversary, they reached out for a brand refresh that would honour their legacy, connect with today’s families, and prepare them for the years ahead.
The goal was to build a visual identity that felt both timeless and modern. Something that would resonate with new campers while sparking a sense of nostalgia in parents who once called the camp home. Through conversations with staff and a review of decades of photos, signage, and buildings, key themes stood out: the use of deep red throughout the property, the importance of landmarks like the chapel and Turnbell Lodge, and the camp’s reputation as a safe, welcoming place for all kids.
The refreshed brand includes a new logo system, a 75th Anniversary emblem, type choices, signage, and apparel. Rooted in the camp’s mission to show every child their worth and potential, the new identity brings clarity and warmth while celebrating the tradition of camp itself.
Katepwa Lake Camp is a Christian youth camp in Saskatchewan’s Qu’Appelle Valley, offering summer and winter experiences that have shaped generations. As the camp approached its 75th Anniversary, they reached out for a brand refresh that would honour their legacy, connect with today’s families, and prepare them for the years ahead.
The goal was to build a visual identity that felt both timeless and modern. Something that would resonate with new campers while sparking a sense of nostalgia in parents who once called the camp home. Through conversations with staff and a review of decades of photos, signage, and buildings, key themes stood out: the use of deep red throughout the property, the importance of landmarks like the chapel and Turnbell Lodge, and the camp’s reputation as a safe, welcoming place for all kids.
The refreshed brand includes a new logo system, a 75th anniversary emblem, type choices, signage, and apparel. Rooted in the camp’s mission to show every child their worth and potential, the new identity brings clarity and warmth while celebrating the tradition of camp itself.
Before and after.
Before and after.
To kick things off, I explored a wide range of sketches, experimenting with possible logos, symbols, and icons that could reflect the heart of the camp. These early ideas were shared with the team to help narrow in on the directions that felt most promising. Over the years, the camp had cycled through multiple logos, each reflecting different eras and ideas. The most recent mark attempted to include fire, water, hills, and waves all in one, but struggled with legibility and versatility, especially at small sizes or outside of a horizontal layout. What the camp needed was a logo they could own with confidence — something clear, timeless, and built to last for the next 75 years and beyond.
To kick things off, I explored a wide range of sketches, experimenting with possible logos, symbols, and icons that could reflect the heart of the camp. These early ideas were shared with the team to help narrow in on the directions that felt most promising. Over the years, the camp had cycled through multiple logos, each reflecting different eras and ideas. The most recent mark attempted to include fire, water, hills, and waves all in one, but struggled with legibility and versatility, especially at small sizes or outside of a horizontal layout. What the camp needed was a logo they could own with confidence — something clear, timeless, and built to last for the next 75 years and beyond.
The custom wordmark captures the spirit of camp through heritage-inspired typography with a bold, confident presence. Designed to stand on its own, it adapts seamlessly across uniforms, gear, signage, and everyday camp life.
The custom wordmark captures the spirit of camp through heritage-inspired typography with a bold, confident presence. Designed to stand on its own, it adapts seamlessly across uniforms, gear, signage, and everyday camp life.
The rolling hills surrounding Katepwa Lake are one of the most iconic features of the landscape, a view every camper remembers from the drive in. These gentle, familiar forms became a central element in the primary logo, paired with calm waves to reflect the peaceful rhythm of lake life.
The rolling hills surrounding Katepwa Lake are one of the most iconic features of the landscape, a view every camper remembers from the drive in. These gentle, familiar forms became a central element in the primary logo, paired with calm waves to reflect the peaceful rhythm of lake life.
To bring more personality and versatility to the brand, a set of supporting icons was created based on meaningful camp visuals. The first is a stylized “K” formed by a bow and two arrows, a subtle reference to classic summer camps and the spirit of outdoor adventure. The second icon represents Turnbell Lodge, the central gathering place that includes a chapel and common space. The third depicts a beloved bench on the dock, built from old wakeboards, a quirky and nostalgic detail that has become a symbol of camp memories for many.
To bring more personality and versatility to the brand, a set of supporting icons was created based on meaningful camp visuals. The first is a stylized “K” formed by a bow and two arrows, a subtle reference to classic summer camps and the spirit of outdoor adventure. The second icon represents Turnbell Lodge, the central gathering place that includes a chapel and common space. The third depicts a beloved bench on the dock, built from old wakeboards, a quirky and nostalgic detail that has become a symbol of camp memories for many.
The visual identity system is rounded out with a thoughtful set of typography, colour, and supporting marks that give the brand both structure and flexibility. Alkaline serves as the primary typeface, chosen for its heritage-inspired charm and friendly character. It is paired with Alternate Gothic for bold headlines and Work Sans for body copy and digital applications. The custom wordmark is set in Alkaline, with a modified “K” to give it a distinctive and ownable flair.
The brand’s colour palette draws from the camp itself, with warm heritage reds, deep navy accents, and neutral tones that feel rooted in the natural landscape. A set of supporting marks was developed including a 75th Anniversary badge, a stylized “K” monogram, and a KLC monogram featuring a small cross. These elements were designed to work across apparel, patches, signage, and merchandise, giving the camp a visual toolkit that feels nostalgic, practical, and distinctly Katepwa.
The visual identity system is rounded out with a thoughtful set of typography, colour, and supporting marks that give the brand both structure and flexibility. Alkaline serves as the primary typeface, chosen for its heritage-inspired charm and friendly character. It is paired with Alternate Gothic for bold headlines and Work Sans for body copy and digital applications. The custom wordmark is set in Alkaline, with a modified “K” to give it a distinctive and ownable flair.
The brand’s colour palette draws from the camp itself, with warm heritage reds, deep navy accents, and neutral tones that feel rooted in the natural landscape. A set of supporting marks was developed including a 75th Anniversary badge, a stylized “K” monogram, and a KLC monogram featuring a small cross. These elements were designed to work across apparel, patches, signage, and merchandise, giving the camp a visual toolkit that feels nostalgic, practical, and distinctly Katepwa.
Katepwa Lake Camp
Youth Summer &
Winter Camp
Katepwa Lake Camp Youth Summer & Winter Camp
Celebrating Our
Celebrating Our
75TH Anniversary
75TH Anniversary
Welcome to Katepwa Lake Camp, a leading Christian summer camp in southern Saskatchewan, catering to children aged 6 to 15. Our camp emphasizes engaging water sports and exciting lake activities, such as wakeboarding, kneeboarding, canoeing, kayaking, and swimming - now with the addition of swimming lessons for all skill levels.
Welcome to Katepwa Lake Camp, a leading Christian summer camp in southern Saskatchewan, catering to children aged 6 to 15. Our camp emphasizes engaging water sports and exciting lake activities, such as wakeboarding, kneeboarding, canoeing, kayaking, and swimming - now with the addition of swimming lessons for all skill levels.
PRIMARY TYPEFACE – Brand
Alkaline
Alkaline
SECONDARY TYPEFACE
Alternate Gothic
Alternate Gothic
Support & Body Copy
Work Sans
Work Sans
Katepwa Lake Camp
Youth Summer &
Winter Camp
Celebrating Our
75TH Anniversary
Welcome to Katepwa Lake Camp, a leading Christian summer camp in southern Saskatchewan, catering to children aged 6 to 15. Our camp emphasizes engaging water sports and exciting lake activities, such as wakeboarding, kneeboarding, canoeing, kayaking, and swimming - now with the addition of swimming lessons for all skill levels.
PRIMARY TYPEFACE – Brand
Alkaline
SECONDARY TYPEFACE
Alternate Gothic
Support & Body Copy
Work Sans
Katepwa Lake Camp
Youth Summer &
Winter Camp
Celebrating Our
75TH Anniversary
Welcome to Katepwa Lake Camp, a leading Christian summer camp in southern Saskatchewan, catering to children aged 6 to 15. Our camp emphasizes engaging water sports and exciting lake activities, such as wakeboarding, kneeboarding, canoeing, kayaking, and swimming - now with the addition of swimming lessons for all skill levels.
PRIMARY TYPEFACE – Brand
Alkaline
SECONDARY TYPEFACE
Alternate Gothic
Support & Body Copy
Work Sans
Why Alkaline
Alkaline was chosen for its warm, nostalgic charm — inspired by mid-century lettering, it echoes the timeless spirit of Katepwa Lake Camp. With its playful slant and handcrafted feel, it brings character and energy to the brand. Just like camp, it’s built for good times.
Alkaline was chosen for its warm, nostalgic charm — inspired by mid-century lettering, it echoes the timeless spirit of Katepwa Lake Camp. With its playful slant and handcrafted feel, it brings character and energy to the brand. Just like camp, it’s built for good times.
Why Alkaline
Alkaline was chosen for its warm, nostalgic charm — inspired by mid-century lettering, it echoes the timeless spirit of Katepwa Lake Camp. With its playful slant and handcrafted feel, it brings character and energy to the brand. Just like camp, it’s built for good times.
Why Alkaline
Alkaline was chosen for its warm, nostalgic charm — inspired by mid-century lettering, it echoes the timeless spirit of Katepwa Lake Camp. With its playful slant and handcrafted feel, it brings character and energy to the brand. Just like camp, it’s built for good times.
This project was a chance to preserve memories, celebrate legacy, and help carry a beloved camp into its next chapter.
This project was a chance to preserve memories, celebrate legacy, and help carry a beloved camp into its next chapter.