Crafting brand identities for ambitious businesses.
Crafting brand identities for ambitious businesses.
Crafting brand identities for ambitious businesses.
Crafting brand identities for ambitious businesses.
I believe strong brands start with understanding. Listening comes first, followed by thoughtful, intentional design.
I believe strong brands start with understanding. Listening comes first, followed by thoughtful, intentional design.
Let's work together!
Let's work together!
Let's work together!
Let's work together!
Grasslands
Grasslands
A welcoming brand rooted in community.
A welcoming brand rooted in community.
Every project is unique, but the goal is always thoughtful design that lasts.
Every project is unique, but the goal is always thoughtful design that lasts.
Every project is unique, but the goal is always thoughtful design that lasts.
Brand Foundations
Brand Foundations
Naming
Research
Positioning
Brand Analysis
Tone & Messaging
Competitive Insights
Naming
Research
Positioning
Brand Analysis
Tone & Messaging
Competitive Insights
Visual Identity
Visual Identity
Guidelines
Typography
Logo Design
Visual Systems
Colour Palettes
Icons & Illustration
Guidelines
Typography
Logo Design
Visual Systems
Colour Palettes
Icons & Illustration
Bringing it to Life
Bringing it to Life
Website
Merchandise
Brand Collateral
Print & Packaging
Social Media Direction
Photo & Video Direction
Website
Merchandise
Brand Collateral
Print & Packaging
Social Media Direction
Photo & Video Direction
If you have a project in mind, I’d love to hear about it.
If you have a project in mind, I’d love to hear about it.
If you have a project in mind, I’d love to hear about it.
If you have a project in mind, I’d love to hear about it.
"Lucas’ keen eye for detail, attentiveness to his clients and ability to turn things around on tight timelines is an asset to any project."
Riley Sisco
Captive Media Inc., Creative Director
“Lucas created a meaningful, lasting rebrand for Broad Stripes that captures our spirit and connects with our community. It’s more than a new look—it’s the foundation for our future.”
Linden Wilcock
Broad Stripes Golf, CEO / Partner
“Lucas is a true 1-of-1. He elevates every idea and delivers with incredible speed. I’ve never considered anyone else. After 200+ iterations together, I’m excited for 2,000 more.”
Tanner Brightman
Golden Ticket Sports, CEO / Founder
“Lucas is a creative force that is ever present in our B&B projects from artwork development to brand and apparel design. His communication, punctuality and high quality work is second to none.”
Ian Patterson
Buckets & Borders, Director of Operations
“If you’re looking for a fresh and compelling design from start to finish, look no further than Lucas. He’s an expert at his craft and brings clear, thoughtful creativity to every project.”
Brennen Schmidt
ALEUS Consulting Group, Principal
"Lucas brought the Elevate brand to life with a logo and assets that truly reflect our values and sense of community. His ideas, speed, and creativity made the process seamless."
Kuet Kuet
Elevate Sports Group, Founder
"Lucas exceeded every expectation, translating my vision for Garden Gables into beautiful, tailored, and timeless designs. He’s endlessly creative, professional, and a genuine pleasure to work with."
Chantal Blaisdell
Garden Gables, Founder
"Lucas’ keen eye for detail, attentiveness to his clients and ability to turn things around on tight timelines is an asset to any project."
Riley Sisco
Captive Media Inc., Creative Director
“Lucas created a meaningful, lasting rebrand for Broad Stripes that captures our spirit and connects with our community. It’s more than a new look—it’s the foundation for our future.”
Linden Wilcock
Broad Stripes Golf, CEO / Partner
“Lucas is a true 1-of-1. He elevates every idea and delivers with incredible speed. I’ve never considered anyone else. After 200+ iterations together, I’m excited for 2,000 more.”
Tanner Brightman
Golden Ticket Sports, CEO / Founder
“Lucas is a creative force that is ever present in our B&B projects from artwork development to brand and apparel design. His communication, punctuality and high quality work is second to none.”
Ian Patterson
Buckets & Borders, Director of Operations
“If you’re looking for a fresh and compelling design from start to finish, look no further than Lucas. He’s an expert at his craft and brings clear, thoughtful creativity to every project.”
Brennen Schmidt
ALEUS Consulting Group, Principal
"Lucas brought the Elevate brand to life with a logo and assets that truly reflect our values and sense of community. His ideas, speed, and creativity made the process seamless."
Kuet Kuet
Elevate Sports Group, Founder
"Lucas exceeded every expectation, translating my vision for Garden Gables into beautiful, tailored, and timeless designs. He’s endlessly creative, professional, and a genuine pleasure to work with."
Chantal Blaisdell
Garden Gables, Founder
"Lucas’ keen eye for detail, attentiveness to his clients and ability to turn things around on tight timelines is an asset to any project."
Riley Sisco
Captive Media Inc., Creative Director
“Lucas created a meaningful, lasting rebrand for Broad Stripes that captures our spirit and connects with our community. It’s more than a new look—it’s the foundation for our future.”
Linden Wilcock
Broad Stripes Golf, CEO / Partner
“Lucas is a true 1-of-1. He elevates every idea and delivers with incredible speed. I’ve never considered anyone else. After 200+ iterations together, I’m excited for 2,000 more.”
Tanner Brightman
Golden Ticket Sports, CEO / Founder
“Lucas is a creative force that is ever present in our B&B projects from artwork development to brand and apparel design. His communication, punctuality and high quality work is second to none.”
Ian Patterson
Buckets & Borders, Director of Operations
“If you’re looking for a fresh and compelling design from start to finish, look no further than Lucas. He’s an expert at his craft and brings clear, thoughtful creativity to every project.”
Brennen Schmidt
ALEUS Consulting Group, Principal
"Lucas brought the Elevate brand to life with a logo and assets that truly reflect our values and sense of community. His ideas, speed, and creativity made the process seamless."
Kuet Kuet
Elevate Sports Group, Founder
"Lucas exceeded every expectation, translating my vision for Garden Gables into beautiful, tailored, and timeless designs. He’s endlessly creative, professional, and a genuine pleasure to work with."
Chantal Blaisdell
Garden Gables, Founder
"Lucas’ keen eye for detail, attentiveness to his clients and ability to turn things around on tight timelines is an asset to any project."
Riley Sisco
Captive Media Inc., Creative Director
“Lucas created a meaningful, lasting rebrand for Broad Stripes that captures our spirit and connects with our community. It’s more than a new look—it’s the foundation for our future.”
Linden Wilcock
Broad Stripes Golf, CEO / Partner
“Lucas is a true 1-of-1. He elevates every idea and delivers with incredible speed. I’ve never considered anyone else. After 200+ iterations together, I’m excited for 2,000 more.”
Tanner Brightman
Golden Ticket Sports, CEO / Founder
“Lucas is a creative force that is ever present in our B&B projects from artwork development to brand and apparel design. His communication, punctuality and high quality work is second to none.”
Ian Patterson
Buckets & Borders, Director of Operations
“If you’re looking for a fresh and compelling design from start to finish, look no further than Lucas. He’s an expert at his craft and brings clear, thoughtful creativity to every project.”
Brennen Schmidt
ALEUS Consulting Group, Principal
"Lucas brought the Elevate brand to life with a logo and assets that truly reflect our values and sense of community. His ideas, speed, and creativity made the process seamless."
Kuet Kuet
Elevate Sports Group, Founder
"Lucas exceeded every expectation, translating my vision for Garden Gables into beautiful, tailored, and timeless designs. He’s endlessly creative, professional, and a genuine pleasure to work with."
Chantal Blaisdell
Garden Gables, Founder
"Lucas’ keen eye for detail, attentiveness to his clients and ability to turn things around on tight timelines is an asset to any project."
Riley Sisco
Captive Media Inc., Creative Director
“Lucas created a meaningful, lasting rebrand for Broad Stripes that captures our spirit and connects with our community. It’s more than a new look—it’s the foundation for our future.”
Linden Wilcock
Broad Stripes Golf, CEO / Partner
“Lucas is a true 1-of-1. He elevates every idea and delivers with incredible speed. I’ve never considered anyone else. After 200+ iterations together, I’m excited for 2,000 more.”
Tanner Brightman
Golden Ticket Sports, CEO / Founder
“Lucas is a creative force that is ever present in our B&B projects from artwork development to brand and apparel design. His communication, punctuality and high quality work is second to none.”
Ian Patterson
Buckets & Borders, Director of Operations
“If you’re looking for a fresh and compelling design from start to finish, look no further than Lucas. He’s an expert at his craft and brings clear, thoughtful creativity to every project.”
Brennen Schmidt
ALEUS Consulting Group, Principal
"Lucas brought the Elevate brand to life with a logo and assets that truly reflect our values and sense of community. His ideas, speed, and creativity made the process seamless."
Kuet Kuet
Elevate Sports Group, Founder
"Lucas exceeded every expectation, translating my vision for Garden Gables into beautiful, tailored, and timeless designs. He’s endlessly creative, professional, and a genuine pleasure to work with."
Chantal Blaisdell
Garden Gables, Founder
"Lucas’ keen eye for detail, attentiveness to his clients and ability to turn things around on tight timelines is an asset to any project."
Riley Sisco
Captive Media Inc., Creative Director
“Lucas created a meaningful, lasting rebrand for Broad Stripes that captures our spirit and connects with our community. It’s more than a new look—it’s the foundation for our future.”
Linden Wilcock
Broad Stripes Golf, CEO / Partner
“Lucas is a true 1-of-1. He elevates every idea and delivers with incredible speed. I’ve never considered anyone else. After 200+ iterations together, I’m excited for 2,000 more.”
Tanner Brightman
Golden Ticket Sports, CEO / Founder
“Lucas is a creative force that is ever present in our B&B projects from artwork development to brand and apparel design. His communication, punctuality and high quality work is second to none.”
Ian Patterson
Buckets & Borders, Director of Operations
“If you’re looking for a fresh and compelling design from start to finish, look no further than Lucas. He’s an expert at his craft and brings clear, thoughtful creativity to every project.”
Brennen Schmidt
ALEUS Consulting Group, Principal
"Lucas brought the Elevate brand to life with a logo and assets that truly reflect our values and sense of community. His ideas, speed, and creativity made the process seamless."
Kuet Kuet
Elevate Sports Group, Founder
"Lucas exceeded every expectation, translating my vision for Garden Gables into beautiful, tailored, and timeless designs. He’s endlessly creative, professional, and a genuine pleasure to work with."
Chantal Blaisdell
Garden Gables, Founder
"Lucas’ keen eye for detail, attentiveness to his clients and ability to turn things around on tight timelines is an asset to any project."
Riley Sisco
Captive Media Inc., Creative Director
“Lucas created a meaningful, lasting rebrand for Broad Stripes that captures our spirit and connects with our community. It’s more than a new look—it’s the foundation for our future.”
Linden Wilcock
Broad Stripes Golf, CEO / Partner
“Lucas is a true 1-of-1. He elevates every idea and delivers with incredible speed. I’ve never considered anyone else. After 200+ iterations together, I’m excited for 2,000 more.”
Tanner Brightman
Golden Ticket Sports, CEO / Founder
“Lucas is a creative force that is ever present in our B&B projects from artwork development to brand and apparel design. His communication, punctuality and high quality work is second to none.”
Ian Patterson
Buckets & Borders, Director of Operations
“If you’re looking for a fresh and compelling design from start to finish, look no further than Lucas. He’s an expert at his craft and brings clear, thoughtful creativity to every project.”
Brennen Schmidt
ALEUS Consulting Group, Principal
"Lucas brought the Elevate brand to life with a logo and assets that truly reflect our values and sense of community. His ideas, speed, and creativity made the process seamless."
Kuet Kuet
Elevate Sports Group, Founder
"Lucas exceeded every expectation, translating my vision for Garden Gables into beautiful, tailored, and timeless designs. He’s endlessly creative, professional, and a genuine pleasure to work with."
Chantal Blaisdell
Garden Gables, Founder
"Lucas’ keen eye for detail, attentiveness to his clients and ability to turn things around on tight timelines is an asset to any project."
Riley Sisco
Captive Media Inc., Creative Director
“Lucas created a meaningful, lasting rebrand for Broad Stripes that captures our spirit and connects with our community. It’s more than a new look—it’s the foundation for our future.”
Linden Wilcock
Broad Stripes Golf, CEO / Partner
“Lucas is a true 1-of-1. He elevates every idea and delivers with incredible speed. I’ve never considered anyone else. After 200+ iterations together, I’m excited for 2,000 more.”
Tanner Brightman
Golden Ticket Sports, CEO / Founder
“Lucas is a creative force that is ever present in our B&B projects from artwork development to brand and apparel design. His communication, punctuality and high quality work is second to none.”
Ian Patterson
Buckets & Borders, Director of Operations
“If you’re looking for a fresh and compelling design from start to finish, look no further than Lucas. He’s an expert at his craft and brings clear, thoughtful creativity to every project.”
Brennen Schmidt
ALEUS Consulting Group, Principal
"Lucas brought the Elevate brand to life with a logo and assets that truly reflect our values and sense of community. His ideas, speed, and creativity made the process seamless."
Kuet Kuet
Elevate Sports Group, Founder
"Lucas exceeded every expectation, translating my vision for Garden Gables into beautiful, tailored, and timeless designs. He’s endlessly creative, professional, and a genuine pleasure to work with."
Chantal Blaisdell
Garden Gables, Founder
"Lucas’ keen eye for detail, attentiveness to his clients and ability to turn things around on tight timelines is an asset to any project."
Riley Sisco
Captive Media Inc., Creative Director
“Lucas created a meaningful, lasting rebrand for Broad Stripes that captures our spirit and connects with our community. It’s more than a new look—it’s the foundation for our future.”
Linden Wilcock
Broad Stripes Golf, CEO / Partner
“Lucas is a true 1-of-1. He elevates every idea and delivers with incredible speed. I’ve never considered anyone else. After 200+ iterations together, I’m excited for 2,000 more.”
Tanner Brightman
Golden Ticket Sports, CEO / Founder
“Lucas is a creative force that is ever present in our B&B projects from artwork development to brand and apparel design. His communication, punctuality and high quality work is second to none.”
Ian Patterson
Buckets & Borders, Director of Operations
“If you’re looking for a fresh and compelling design from start to finish, look no further than Lucas. He’s an expert at his craft and brings clear, thoughtful creativity to every project.”
Brennen Schmidt
ALEUS Consulting Group, Principal
"Lucas brought the Elevate brand to life with a logo and assets that truly reflect our values and sense of community. His ideas, speed, and creativity made the process seamless."
Kuet Kuet
Elevate Sports Group, Founder
"Lucas exceeded every expectation, translating my vision for Garden Gables into beautiful, tailored, and timeless designs. He’s endlessly creative, professional, and a genuine pleasure to work with."
Chantal Blaisdell
Garden Gables, Founder
"Lucas’ keen eye for detail, attentiveness to his clients and ability to turn things around on tight timelines is an asset to any project."
Riley Sisco
Captive Media Inc., Creative Director
“Lucas created a meaningful, lasting rebrand for Broad Stripes that captures our spirit and connects with our community. It’s more than a new look—it’s the foundation for our future.”
Linden Wilcock
Broad Stripes Golf, CEO / Partner
“Lucas is a true 1-of-1. He elevates every idea and delivers with incredible speed. I’ve never considered anyone else. After 200+ iterations together, I’m excited for 2,000 more.”
Tanner Brightman
Golden Ticket Sports, CEO / Founder
“Lucas is a creative force that is ever present in our B&B projects from artwork development to brand and apparel design. His communication, punctuality and high quality work is second to none.”
Ian Patterson
Buckets & Borders, Director of Operations
“If you’re looking for a fresh and compelling design from start to finish, look no further than Lucas. He’s an expert at his craft and brings clear, thoughtful creativity to every project.”
Brennen Schmidt
ALEUS Consulting Group, Principal
"Lucas brought the Elevate brand to life with a logo and assets that truly reflect our values and sense of community. His ideas, speed, and creativity made the process seamless."
Kuet Kuet
Elevate Sports Group, Founder
"Lucas exceeded every expectation, translating my vision for Garden Gables into beautiful, tailored, and timeless designs. He’s endlessly creative, professional, and a genuine pleasure to work with."
Chantal Blaisdell
Garden Gables, Founder
"Lucas’ keen eye for detail, attentiveness to his clients and ability to turn things around on tight timelines is an asset to any project."
Riley Sisco
Captive Media Inc., Creative Director
“Lucas created a meaningful, lasting rebrand for Broad Stripes that captures our spirit and connects with our community. It’s more than a new look—it’s the foundation for our future.”
Linden Wilcock
Broad Stripes Golf, CEO / Partner
“Lucas is a true 1-of-1. He elevates every idea and delivers with incredible speed. I’ve never considered anyone else. After 200+ iterations together, I’m excited for 2,000 more.”
Tanner Brightman
Golden Ticket Sports, CEO / Founder
“Lucas is a creative force that is ever present in our B&B projects from artwork development to brand and apparel design. His communication, punctuality and high quality work is second to none.”
Ian Patterson
Buckets & Borders, Director of Operations
“If you’re looking for a fresh and compelling design from start to finish, look no further than Lucas. He’s an expert at his craft and brings clear, thoughtful creativity to every project.”
Brennen Schmidt
ALEUS Consulting Group, Principal
"Lucas brought the Elevate brand to life with a logo and assets that truly reflect our values and sense of community. His ideas, speed, and creativity made the process seamless."
Kuet Kuet
Elevate Sports Group, Founder
"Lucas exceeded every expectation, translating my vision for Garden Gables into beautiful, tailored, and timeless designs. He’s endlessly creative, professional, and a genuine pleasure to work with."
Chantal Blaisdell
Garden Gables, Founder
"Lucas’ keen eye for detail, attentiveness to his clients and ability to turn things around on tight timelines is an asset to any project."
Riley Sisco
Captive Media Inc., Creative Director
“Lucas created a meaningful, lasting rebrand for Broad Stripes that captures our spirit and connects with our community. It’s more than a new look—it’s the foundation for our future.”
Linden Wilcock
Broad Stripes Golf, CEO / Partner
“Lucas is a true 1-of-1. He elevates every idea and delivers with incredible speed. I’ve never considered anyone else. After 200+ iterations together, I’m excited for 2,000 more.”
Tanner Brightman
Golden Ticket Sports, CEO / Founder
“Lucas is a creative force that is ever present in our B&B projects from artwork development to brand and apparel design. His communication, punctuality and high quality work is second to none.”
Ian Patterson
Buckets & Borders, Director of Operations
“If you’re looking for a fresh and compelling design from start to finish, look no further than Lucas. He’s an expert at his craft and brings clear, thoughtful creativity to every project.”
Brennen Schmidt
ALEUS Consulting Group, Principal
"Lucas brought the Elevate brand to life with a logo and assets that truly reflect our values and sense of community. His ideas, speed, and creativity made the process seamless."
Kuet Kuet
Elevate Sports Group, Founder
"Lucas exceeded every expectation, translating my vision for Garden Gables into beautiful, tailored, and timeless designs. He’s endlessly creative, professional, and a genuine pleasure to work with."
Chantal Blaisdell
Garden Gables, Founder
"Lucas’ keen eye for detail, attentiveness to his clients and ability to turn things around on tight timelines is an asset to any project."
Riley Sisco
Captive Media Inc., Creative Director
“Lucas created a meaningful, lasting rebrand for Broad Stripes that captures our spirit and connects with our community. It’s more than a new look—it’s the foundation for our future.”
Linden Wilcock
Broad Stripes Golf, CEO / Partner
“Lucas is a true 1-of-1. He elevates every idea and delivers with incredible speed. I’ve never considered anyone else. After 200+ iterations together, I’m excited for 2,000 more.”
Tanner Brightman
Golden Ticket Sports, CEO / Founder
“Lucas is a creative force that is ever present in our B&B projects from artwork development to brand and apparel design. His communication, punctuality and high quality work is second to none.”
Ian Patterson
Buckets & Borders, Director of Operations
“If you’re looking for a fresh and compelling design from start to finish, look no further than Lucas. He’s an expert at his craft and brings clear, thoughtful creativity to every project.”
Brennen Schmidt
ALEUS Consulting Group, Principal
"Lucas brought the Elevate brand to life with a logo and assets that truly reflect our values and sense of community. His ideas, speed, and creativity made the process seamless."
Kuet Kuet
Elevate Sports Group, Founder
"Lucas’ keen eye for detail, attentiveness to his clients and ability to turn things around on tight timelines is an asset to any project."
Riley Sisco
Captive Media Inc., Creative Director
“Lucas created a meaningful, lasting rebrand for Broad Stripes that captures our spirit and connects with our community. It’s more than a new look—it’s the foundation for our future.”
Linden Wilcock
Broad Stripes Golf, CEO / Partner
“Lucas is a true 1-of-1. He elevates every idea and delivers with incredible speed. I’ve never considered anyone else. After 200+ iterations together, I’m excited for 2,000 more.”
Tanner Brightman
Golden Ticket Sports, CEO / Founder
“Lucas is a creative force that is ever present in our B&B projects from artwork development to brand and apparel design. His communication, punctuality and high quality work is second to none.”
Ian Patterson
Buckets & Borders, Director of Operations
“If you’re looking for a fresh and compelling design from start to finish, look no further than Lucas. He’s an expert at his craft and brings clear, thoughtful creativity to every project.”
Brennen Schmidt
ALEUS Consulting Group, Principal
"Lucas brought the Elevate brand to life with a logo and assets that truly reflect our values and sense of community. His ideas, speed, and creativity made the process seamless."
Kuet Kuet
Elevate Sports Group, Founder
"Lucas’ keen eye for detail, attentiveness to his clients and ability to turn things around on tight timelines is an asset to any project."
Riley Sisco
Captive Media Inc., Creative Director
“Lucas created a meaningful, lasting rebrand for Broad Stripes that captures our spirit and connects with our community. It’s more than a new look—it’s the foundation for our future.”
Linden Wilcock
Broad Stripes Golf, CEO / Partner
“Lucas is a true 1-of-1. He elevates every idea and delivers with incredible speed. I’ve never considered anyone else. After 200+ iterations together, I’m excited for 2,000 more.”
Tanner Brightman
Golden Ticket Sports, CEO / Founder
“Lucas is a creative force that is ever present in our B&B projects from artwork development to brand and apparel design. His communication, punctuality and high quality work is second to none.”
Ian Patterson
Buckets & Borders, Director of Operations
“If you’re looking for a fresh and compelling design from start to finish, look no further than Lucas. He’s an expert at his craft and brings clear, thoughtful creativity to every project.”
Brennen Schmidt
ALEUS Consulting Group, Principal
"Lucas brought the Elevate brand to life with a logo and assets that truly reflect our values and sense of community. His ideas, speed, and creativity made the process seamless."
Kuet Kuet
Elevate Sports Group, Founder
"Lucas’ keen eye for detail, attentiveness to his clients and ability to turn things around on tight timelines is an asset to any project."
Riley Sisco
Captive Media Inc., Creative Director
“Lucas created a meaningful, lasting rebrand for Broad Stripes that captures our spirit and connects with our community. It’s more than a new look—it’s the foundation for our future.”
Linden Wilcock
Broad Stripes Golf, CEO / Partner
“Lucas is a true 1-of-1. He elevates every idea and delivers with incredible speed. I’ve never considered anyone else. After 200+ iterations together, I’m excited for 2,000 more.”
Tanner Brightman
Golden Ticket Sports, CEO / Founder
“Lucas is a creative force that is ever present in our B&B projects from artwork development to brand and apparel design. His communication, punctuality and high quality work is second to none.”
Ian Patterson
Buckets & Borders, Director of Operations
“If you’re looking for a fresh and compelling design from start to finish, look no further than Lucas. He’s an expert at his craft and brings clear, thoughtful creativity to every project.”
Brennen Schmidt
ALEUS Consulting Group, Principal
"Lucas brought the Elevate brand to life with a logo and assets that truly reflect our values and sense of community. His ideas, speed, and creativity made the process seamless."
Kuet Kuet
Elevate Sports Group, Founder
A Few Numbers Behind the Work
A Few Numbers Behind the Work
A Few Numbers Behind the Work
A Few Numbers Behind the Work
Brands, organizations, and clients I’ve partnered with
Brands, organizations, and clients I’ve partnered with
+
+
+
Projects designed and brought to life
Projects designed and brought to life
+
+
+
Years of professional design experience
Years of professional design experience