Caragana Carpentry Co. is a Regina-based woodworking studio led by craftsman Stafford Bates, specializing in custom furniture, millwork, and restoration. Inspired by the prairie landscape and the resilient Caragana trees that line its fields, the studio was founded on a respect for traditional techniques and the belief that good work should last for generations.
The goal for the Caragana brand was to capture the care, honesty, and skill behind every project. It needed to feel grounded and timeless while remaining adaptable for use across tools, signage, and apparel. Through conversations about Stafford’s process, themes of heritage and craftsmanship emerged, reflecting his approach to building with intention and patience.
The identity centers on a handcrafted logomark featuring a vintage hand plane, supported by typography and colours that echo the tones of wood, soil, and hard work. The result is a brand that feels enduring and personal, one that honours tradition while shaping a future for modern craft.
Caragana Carpentry Co. is a Regina-based woodworking studio led by craftsman Stafford Bates, specializing in custom furniture, millwork, and restoration. Inspired by the prairie landscape and the resilient Caragana trees that line its fields, the studio was founded on a respect for traditional techniques and the belief that good work should last for generations.
The goal for the Caragana brand was to capture the care, honesty, and skill behind every project. It needed to feel grounded and timeless while remaining adaptable for use across tools, signage, and apparel. Through conversations about Stafford’s process, themes of heritage and craftsmanship emerged, reflecting his approach to building with intention and patience.
The identity centers on a handcrafted logomark featuring a vintage hand plane, supported by typography and colours that echo the tones of wood, soil, and hard work. The result is a brand that feels enduring and personal, one that honours tradition while shaping a future for modern craft.
A nod to the tools that shaped the trade.
A nod to the tools that shaped the trade.
The process began with a series of sketches exploring how to capture the spirit of Caragana Carpentry. Early concepts drew inspiration from classic tools, wood textures, and the prairies themselves. The vintage hand plane quickly stood out as a fitting symbol — a reminder of tradition, craftsmanship, and patience. The result is a mark that feels timeless and personal, built to represent the care and integrity behind every piece Stafford creates.
The process began with a series of sketches exploring how to capture the spirit of Caragana Carpentry. Early concepts drew inspiration from classic tools, wood textures, and the prairies themselves. The vintage hand plane quickly stood out as a fitting symbol — a reminder of tradition, craftsmanship, and patience. The result is a mark that feels timeless and personal, built to represent the care and integrity behind every piece Stafford creates.
The Caragana wordmark is built from a custom typeface created by the designer, Loose Hand Luke. Inspired by the hand-lettered markings often found on old tools and wood crates, it features small irregularities and shifting forms that give it life. Each letter carries the feeling of something made by hand — honest, imperfect, and built to last.
The Caragana wordmark is built from a custom typeface created by the designer, Loose Hand Luke. Inspired by the hand-lettered markings often found on old tools and wood crates, it features small irregularities and shifting forms that give it life. Each letter carries the feeling of something made by hand — honest, imperfect, and built to last.
To complement the primary logo, we created a pair of flag emblems that carry the spirit of Broad Stripes in different ways. One features bold, graphic stripes that nod to the course’s name and the fresh-cut fairways they represent. The other incorporates the BS initials, reminiscent of vintage military insignias. Both strike a balance between tradition and attitude, working seamlessly across events and apparel. For special occasions—like the high-energy Moto X event that saw riders soaring over fairway mounds—we pushed the system even further with a custom logo that brought new edge to the brand without losing its roots.
To complement the primary logo, we created a pair of flag emblems that carry the spirit of Broad Stripes in different ways. One features bold, graphic stripes that nod to the course’s name and the fresh-cut fairways they represent. The other incorporates the BS initials, reminiscent of vintage military insignias. Both strike a balance between tradition and attitude, working seamlessly across events and apparel. For special occasions—like the high-energy Moto X event that saw riders soaring over fairway mounds—we pushed the system even further with a custom logo that brought new edge to the brand without losing its roots.
The visual identity system for Caragana Carpentry Co. is rooted in craftsmanship and authenticity. The custom typeface, Loose Hand Luke, forms the foundation of the brand. Its hand-drawn character and subtle letter variations reflect the individuality and care found in every piece Stafford creates.
The colour palette takes inspiration from the Caragana plant, using a muted green paired with a soft yellow drawn from its petals. Together, they create a calm, natural balance that feels grounded and timeless.
A set of supporting marks and badges was developed to extend the identity, featuring phrases like Old-World Skills Meet Modern Needs and Where Traditional Craftsmanship Finds Its Roots Again. Each element nods to Stafford’s commitment to doing things the right way — with patience, precision, and an eye for lasting quality.
The visual identity system for Caragana Carpentry Co. is rooted in craftsmanship and authenticity. The custom typeface, Loose Hand Luke, forms the foundation of the brand. Its hand-drawn character and subtle letter variations reflect the individuality and care found in every piece Stafford creates.
The colour palette takes inspiration from the Caragana plant, using a muted green paired with a soft yellow drawn from its petals. Together, they create a calm, natural balance that feels grounded and timeless.
A set of supporting marks and badges was developed to extend the identity, featuring phrases like Old-World Skills Meet Modern Needs and Where Traditional Craftsmanship Finds Its Roots Again. Each element nods to Stafford’s commitment to doing things the right way — with patience, precision, and an eye for lasting quality.
Caragana
Carpentry CO.
Caragana
Carpentry CO.
OLD-WORLD
SKILLS
OLD-WORLD
SKILLS
MEET MODERN
NEEDS
MEET MODERN
NEEDS
Caragana Carpentry Co. is led by Stafford Bates, a master craftsman with deep roots in his childhood neighbourhood where the caragana bushes that inspired the name still grow. With unmatched skill and passion, Stafford brings care and precision to every project, from custom cabinetry and flooring to handrails, shelving, and handcrafted woodwork.
Caragana Carpentry Co. is led by Stafford Bates, a master craftsman with deep roots in his childhood neighbourhood where the caragana bushes that inspired the name still grow. With unmatched skill and passion, Stafford brings care and precision to every project, from custom cabinetry and flooring to handrails, shelving, and handcrafted woodwork.
PRIMARY TYPEFACE – Brand
Loose Hand Luke
Loose Hand Luke
Support & Body Copy
Loose Hand Luke
Loose Hand Luke
Caragana
Carpentry CO.
OLD-WORLD
SKILLS
MEET MODERN
NEEDS
Caragana Carpentry Co. is led by Stafford Bates, a master craftsman with deep roots in his childhood neighbourhood where the caragana bushes that inspired the name still grow. With unmatched skill and passion, Stafford brings care and precision to every project, from custom cabinetry and flooring to handrails, shelving, and handcrafted woodwork.
PRIMARY TYPEFACE – Brand
Loose Hand Luke
Support & Body Copy
Loose Hand Luke
Caragana
Carpentry CO.
OLD-WORLD
SKILLS
MEET MODERN
NEEDS
Caragana Carpentry Co. is led by Stafford Bates, a master craftsman with deep roots in his childhood neighbourhood where the caragana bushes that inspired the name still grow. With unmatched skill and passion, Stafford brings care and precision to every project, from custom cabinetry and flooring to handrails, shelving, and handcrafted woodwork.
PRIMARY TYPEFACE – Brand
Loose Hand Luke
Support & Body Copy
Loose Hand Luke
Why Loose Hand Luke
Loose Hand Luke was chosen for its vintage charm with a modern edge. Designed to feel handmade, its letters vary subtly so no two are ever quite the same, giving the brand an authentic, crafted character that reflects Caragana Carpentry’s dedication to timeless workmanship.
Loose Hand Luke was chosen for its vintage charm with a modern edge. Designed to feel handmade, its letters vary subtly so no two are ever quite the same, giving the brand an authentic, crafted character that reflects Caragana Carpentry’s dedication to timeless workmanship.
Why Loose Hand Luke
Loose Hand Luke was chosen for its vintage charm with a modern edge. Designed to feel handmade, its letters vary subtly so no two are ever quite the same, giving the brand an authentic, crafted character that reflects Caragana Carpentry’s dedication to timeless workmanship.
Why Loose Hand Luke
Loose Hand Luke was chosen for its vintage charm with a modern edge. Designed to feel handmade, its letters vary subtly so no two are ever quite the same, giving the brand an authentic, crafted character that reflects Caragana Carpentry’s dedication to timeless workmanship.
This project was a way to celebrate craftsmanship and the pride that comes from doing things the right way. It was an honour to create something lasting for my best friend and the work he loves.
This project was a way to celebrate craftsmanship and the pride that comes from doing things the right way. It was an honour to create something lasting for my best friend and the work he loves.