Packers Print began with a fleeting piece of typography.
While watching a video on the evolution of NFL jerseys, a brief archival shot of Green Bay’s famous football team flashed on screen. It only appeared for a moment, but the lettering stuck with me. A quirky, slightly bubbly serif that felt equal parts formal and playful. I couldn’t stop thinking about how unusual it was.
As the fourth typeface I designed, Packers Print became an exploration in building a serif that felt a little less serious. Something with vintage charm and personality, but casual enough to feel at home beyond traditional editorial or formal settings.
That idea was reinforced while listening to The Angry Designer podcast, when the hosts mentioned wanting a serif with warmth and informality, a casual serif that didn’t feel overly proper. Hearing that while I was designing the font felt like a sign to keep going.
Built in Thin, Regular, and Bold weights, Packers Print balances structure with looseness, blending old-world influence with an easygoing spirit. Its quirks and irregularities are part of what give it character, making it feel less polished in the conventional sense and more alive because of it.
More than anything, Packers Print was an experiment in giving serif typography a different kind of voice. Nostalgic, expressive, and a little unexpected.
Because Packers Print originated from a piece of vintage football typography, it naturally carried a sports flavour from the beginning. As I developed the typeface, many of the early specimen explorations leaned into that world, drawing from the language of athletic branding, equipment, and old sporting goods graphics.
To explore that character further, I applied Packers Print to a series of recognizable sports brands and marks, reimagining familiar identities through the font’s casual serif lens. What started as a fun exercise became a way to test how the type could flex across logos, merchandise, and vintage-inspired brand applications.
Seeing these familiar marks take on a different personality reinforced the font’s playful versatility. The series became a way to show how Packers Print can bring warmth, nostalgia, and a slightly unexpected voice to sports-inspired design.
Designing Packers Print gave me a deeper appreciation for how much personality can live inside a typeface. Building three weights and shaping a serif that felt both casual and classic pushed me to think less about perfection and more about character.
This font was created as something designers could have fun with. A tool for making work feel a little warmer, quirkier, and less expected than a traditional serif might suggest. Whether used in branding, apparel, editorial, or something inspired by vintage sport and Americana, it is meant to invite play and personality.
More than anything, Packers Print reflects an interest in giving serif typography a lighter touch. I hope it gives people a chance to make something nostalgic, expressive, and a little unexpected with it.